Holidays in Yahoo Mail

Shopping for Holiday!

Spearheaded holiday upsell campaigns designs with partners to deliver holiday offers directly to users’ inboxes

MY ROLE

I designed the campaigns and participated in end-to-end development.

DURATION

Jan 2022 to Nov 2023

TEAM

2 Project Managers, 4 Engineers, Marketing Team

Project Overview

FOR USERS
Unlock exclusive, time-limited deals and save even more money effortlessly!

FOR PRODUCTS
Drive user acquisition, retention, and engagement for the Shopping view while strengthening key performance metrics.

FOR BUSINESS
Optimize the ROI of shopping season materials created by the Marketing Team by increasing visitors, page views, and CTRs.

Design journey start

Round#1 Explore as many options as possible.

Bottom Holiday Bar

Pros:
- The card sits at the bottom without interfering with the primary shopping content above, maintaining usability.

Cons:
- Users might ignore the card over time, especially if they perceive it as promotional rather than personalized or helpful.

Holiday Top Cards

Pros:
- Persistent placement ensures ongoing visibility of Black Friday deals without disrupting the overall interface.
Cons:
- If not relevant to the user, it could lead to banner blindness over time.

Popup for Holiday Deals

Pros:
- Contextual popup highlights the most relevant deals directly in the user's workflow.

Cons:
- Popups might be perceived as intrusive by some users, leading to frustration.

Take a close look

Round#2 A Quick A/B Test

Option#1

Bottom Holiday Bar

After reviewing the first-round explorations, the team selected the two least disruptive placement designs. The primary reason for this selection was that both designs were already utilized in other features of the product.